Research On Branding Strategy Of Yuli Baba Advertising Culture Communication Company

Brand building is the core content of Yuli Baba Advertising Culture Communication Company in the current market development and operation management,and it is related to the company’s sustainable and high-quality development in the future.Through the research on the branding of Yuli Baba Advertising Culture Communication Company,this paper provides valuable ideas and practices for the promotion of Yuli Baba Advertising Culture Communication Company’s brand core competitiveness,and then attracts relatives to Yuli Baba Advertising Culture Communication Company.A stable and loyal customer base has laid a solid foundation.Under the guidance of corporate branding theory,this paper firstly summarizes the current situation of Yuli Baba advertising culture communication company’s brand building,and through questionnaires and interviews,it focuses on the brand building problem of Yuli Baba advertising culture communication company,which is prominently reflected in the brand The scientific and precise aspects of the design are not well achieved.There are no innovative elements of the times in the brand design.The brand communication is still concentrated on the traditional media.The brand maintenance is relatively indifferent or casual.Insufficient,fierce competition in the industry affects and restricts the development of the company’s brand,and the company’s branding ability needs to be continuously strengthened.Secondly,it investigates the brand building environment of Yuli Baba Advertising Culture Communication Company.Through PEST,five forces model,internal environment and SWOT analysis,it clearly puts forward the growth-oriented strategic direction of Yuli Baba Advertising Culture Communication Company’s brand building strategy.Thirdly,put forward a brand building strategy plan of Yuli Baba Advertising Culture Communication Company,formulate brand building goals,adhere to the brand building principle,in terms of brand positioning strategy plan,strengthen target market segmentation,and promote brand market attributes and accurate positioning of market competition;In terms of brand design strategy plan,build brand image,refine brand value,and carefully design the company’s brand elements,logos,symbols,concepts,behaviors and other content systems;in brand communication strategy plan,strengthen advertising communication,new media communication,public relations communication,personnel communication,integrated marketing communication;in terms of brand maintenance strategy plan,it is necessary to plan the future development and design of the company’s brand,register trademarks in time,and prevent the response strategy in case of brand crisis.Fourth,put forward the guarantee measures for the implementation of the brand strategy of Yuli Baba Advertising Culture Communication Company,focusing on brand organization talents,brand operation innovation,brand service culture,etc.,establishing a brand building committee under the top-level design of the development strategy,and attaching importance to the brand talent team Build,improve internal scientific operation and management,strengthen external market development and expansion,grasp customer service brand needs,deeply root the brand culture system,and improve the high-quality development of the brand,so as to strive to build Yuli Baba Advertising Culture Communication Company in the increasingly fierce market competition brand competitiveness.