The Symphony Of" News" And "Culture"

Late20th century, with the rise of the market economy in our country, social class tend to diversification, audience market segmentation is a big change in the field of media. Under such a background, market oriented periodical quickly grows up and becomes a media market force in recent years. In the increasingly fierce market environment, they rely on the professional ability of information integration and audience market segmentation. Make full use of advantages, they cultivate a group of stable readership, and gradually master the mainstream discourse.In numerous news magazine, Sanlian Life Weekly, from the beginning,in the name of resuming publication, is saddled with the responsibilities of their history. After10years of tortuous development, Sanlian Life Weekly, has won its stable audience with unique perspective and style. Now it becomes a leader in today’s periodicals.The concept of cover story is exotic, it was first invented by Time in the United States and later is imitated by many periodicals. Cover story is to periodical what headline is to newspaper. It is the key place to reflect the depth and word level of one periodical. In view of its importance to periodical, this paper,based on Sanlian Life Weekly, tries to summerize its cover story after revision.Namely, this paper takes448Sanlian Life weekly cover stories-from2005to2013as the research sample and adopts case study, sampling study, text analysis and other research methods. By sampling statistics to make detailed text analysis. Considering all this factors, then it comes to a conclusion how cover story represents humanity and novelty.And this paper how to insist on utilizing periodical culture to people’s attitude towards life and society, so as to help people form a positive outlook. The author hopes to explore the characteristics of the Sanlian Life Weekly and gain and loss on the path of growth through the above research and analysis. At the same time, exploring more about its news responsibility and concept behind its content and quality. It will have a great influence on the development of periodicals in China.