Analysis On University Press’ Development Status And Prospect

In2007, with the changes in China’s social and economic environment, in order to conform to the requirements of national and cultural reform, the publishing industry carried into enterprises, to establish a modern enterprise system, University Press also involved this enterprise. At the end of2010, all of the Press, including the University Press completed enterprises, becoming real market players. The publishing industry is into a new era-the era of after enterprise restructuring. University Press will face a more flexible operation mechanism, a more brutal competition for survival environment.The central and local press had formatted large publishing group, so it can use the resources more effective. Term for university press, it needs face the market segmentation and contention. At the same time, academic and professional fields also appeared in a number of Social Sciences Press, such as China Book Press, China Economic Publishing House, Commercial Press, etc., publish academic and professional book. Is makes the competition even more severe.Perhaps in view of the glossy, the majority messages we see are optimistic. But the problem and the achievement are hand in hand, when we see the development achievements of University Press, we need concerned about its current problems and future at the same time. After all, the backbone of academic publishing depends on the University Press. This paper analytics the strength and weakness of university press, attempts to find suitable developing road of university press, by comparing foreign and domestic press’s successful experience in its development, to achieve University Press’s healthful development.This paper through divided University Press into four levels depends on different development strength, to research the development road of university press. Chapter1is an introduction; sort out the previous studies on university press, pave the way for this thesis. Chapter2cards the relationship between the University and the University Press and the particularity of University Press. The relationship and particularity determine that the university press needs a different development. Chapter3analyzes the development situation of the entire University Press, and then divided University Press into four levels depending on the strength; all of this paves the way for the later study. Chapter4is the key chapters of the article. At this part, firstly, analyzes the advantages and disadvantages of University Press, the field what is the university press should to be strengthened and avoid; then find the best way about how to develop for the University Press, and the detailed outlet to the different levels of University Press, to enhance the strength of our academic and professional publishing, to become another powerful cultural force in The publishing industry. Chapter5is writing about the four University Presses in An-hui Province. This chapter uses the specific object of study. Through the analysis of security of their development status, we can find the representative of the four university presses:they are four levels of secondary and tertiary University Press, and there exist large gaps extends to other region publishers. Through analyzing their problems in the road of development, then put forward specific comments for the development. At the end of this paper made a simple summary.