Integration Of Campus Media Hebei Province Under The New Media Environment

Higher school news media has been carrying the construction of campus culture,students’ ideological work duties, interpretation of fundamental policy, strengthen the play adecisive role exchange, offering vision, guiding public opinion. With the arrival of the newmedia era, higher school news media media marginalization, management system lag behindmany of the problems. How to merge the campus media, to increase the effect ofcommunication, complete communication system has become a new problem in the campusmedia urgent.This article first to the university campus media research background, researchsignificance, research status, research contents and innovative points, form the first part. Inthe second part, through the definition of the concept of campus media in colleges anduniversities, points out in this paper, on the university campus of controllability media(newspapers, radio, television, campus network, campus mobile news), then use andsatisfaction theory, media ecology theory, system theory, synergetics theory, symbiosis theorydemonstrates the new media environment of college campus media integration developmenttheory feasibility. The third part of college campus media sampling survey in Hebei province,according to the results of statistical analysis of Hebei college school campus mediadevelopment present situation, points out that the media development in colleges anduniversities exist unreasonable organization structure, new media utilization rate is not high,team construction lagging and other issues, thus points out the necessity of campus mediaintegration.From the campus media in the two aspects of social environment and campusenvironment, in the fourth part of this article for the He ei university campus mediaconsolidation condition has carried on the comprehensive analysis. He Bei university underthe new media environment vary in the media on the one hand there team construction,management confusion, media system construction lags behind, and face administrative coldcrisis on the other hand, the contemporary college students’ cultural reasons as well as theimpact of social media and other challenges; But compared to social media, school mediumchannels to improve the smooth, homogeneous and stable transmitted objects, the advantages of the different medium types exist differences as well as the media industrymanagement mechanism reform, the continuous development of digital technology and theestablishment of national college media alliance and provides the integration of campus mediathrough infinite possibilities.On this basis, the student in the fifth chapter inquire into the hebei university campusmedia integration development path. Under the new media environment of the campus mediato set up a new platform of public opinion, a good information resource platform, effectiveinteractive platform, content distribution platform, platform to promote culture, on thepremise of their own clear positioning, the network development strategy and the integrationof outreach strategy. To strengthen the campus media resource merge, including theintegration of exchange terminal, the integration of communication media, three aspects of theintegration of the transmission channel; Strengthen the integration of campus media and othercampus resources, mainly refers to combine with teaching staff work guidance mechanism,content production base was established with combination of teaching resources, combinedwith discipline advantage to make professional feature programmes; To strengthen theintegration of external resources mainly include intercollegiate media integration andintegration with social media. At the same time of strengthening the integration, need toconstantly perfect the assurance of Hebei college media integration development system:Each college on human, financial and material resources to intensify of the construction of thecampus media; To strengthen the political guidance of campus media, for the integrateddevelopment of the campus media provides the political rely on; By integrating humanresources, build a strong political, business, discipline strict, style is news propagandaworkforce; Campus media itself can be commercially appropriate trying at the same time,alleviate the pressure of the money. At last the author from ensuring the healthy developmentof the media, promote the construction of college campus culture, expand the social influenceaspects discussed the development of college campus media integration area effect.