Research On The Status Of China3D TV Program

In2010,the three dimensional3D movie revived,and transferred rapidly the3D heat to thetelevision area.Each big brand television manufacturers are introducing3D TV,and every TV stationin the world has also opened the3D TV channels.In a short span of two years,more than fifty3Dtelevision channels come up around the whole world. Under this background,the Chinese3D testchannel arises,which to some extent alleviates the3D TV program sources shortage.However,the3D TV industry is still in a fledgling stage,with a lot of problems being behind the increasingenthusiasm of people.The China3D test channel has launched for two years, but it doesn’t seem toget the desired results,instead,people’s interest in3D TV gradually decline.This thesis is intended to be based on the China3D test channel, exploring the currentproblems existed in the3D TV program in China. Together with the present situation of thedevelopment of China3D text channel, this thesis analyze the various factors restricting thedevelopment of3D TV program, and explore the development trend of3D TV program in China.This thesis will be divided into four parts:The first part takes the only one launched3D television channel—the Chinese3D test channelas example, from the broadcast time, broadcast content, transmission mode, production andbroadcast workflow, viewing conditions, landing areas and constitute part of existing programs andtype and other aspects introduces the basic situation of China3D test channel.The second part mainly analyzes the current development of Chinese3D test channel, toanalyze the advantage of China3D channel from the current state of the program. In this sectionthere is a ‘Investigation about the China3D TV programs’, mainly from the cognitive aspects inaudience to analyze the status of China’s3D TV shows, hoping to provide data for analyzing thestatus of China3D TV.The third part summarizes the current factors in restricting the development of China3D TVand the reasons of preventing the popularity and development of3D TV program. Due to thevarious factors such as technology, capital, program quality, the domestic TV industry at present isstill in the charge of flat-panel television programs, the dissemination of3D television program isstill a small range of propagation phenomena, the market and the audience is mainly factorsrestricting the development of3D television programming. The fourth part makes a further study based on the fourth part which makes an analysis on thereasons leading to restrict the development of domestic3D TV programs, and make advices topromote the development of3D television programs.The last part is the conclusion of this thesis, making a summary about the whole thesis.In the increasingly fierce competition among programs, the first thing to consider is to meet theneeds of television viewers. It can make a success only when make a full use of thethree-dimensional visual experience of the3D program and create a very unique style of3D TVchannel. Under the great support of national policies and the continuous development of scienceand technology, the China3D television program as a new kind of program have great potential fordevelopment and it will inject new momentum to promote the development of China’s entirebroadcast television industry.