| With the popularity of e-commerce in the world and the constant improvement of the socialist market,the buyer gradually grasp the initiative in the market. Select the space to expand, purchase channel widening and increasingly sophisticated consumer mentality, so customers can hardly tell a particular commodity to maintain absolute blind loyalty, How to promote relationships with customers, to grasp more information customers, improve customer satisfaction; How in the increasingly fierce market competition, get more market share; how to improve business process efficiency, reduce costs, gain more profit and so to become the biggest problem facing businesses today. In this case, to make enterprises competitive in an absolute advantage in an invincible position, we must find a new business concept and strategy, its internal and external resources to a unified order.CRM system is a way to improve a new business and customer relationship management system which requires "customer centric" culture to support the effective marketing, sales and service and customer-related fields. By providing tailored services to improve customer satisfaction and improve customer’s profit contribution, Enable enterprises to improve efficiency, expand markets and retain customers dramatically improve the three areas, for competitive advantage, of great significanceThis paper mainly analyzes and discusses the current situation and demand of the business process of XMBTN through the feasibility analysis, demand analysis, data analysis and other aspects of the analysis on the overall system requirements. At the same time, this paperdetermines the structure of technology used in the system is the J2EE structure,database using Oracle server database, the system adopts the N layer structure of the B/S mode of development. The parts of the system interfaces show introduced the implementation results of this project. This systemto enhance the core competitiveness of enterprises is of positive significance. |
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