Suzhou LC Vocational School Specializing In Accounting And Auditing Brand Building Planning And Implementation Of Research

With the accelerated pace of regional economic development, the development of economic has a more urgent desire for talent, but the talent in the market cannot meet the needs of economic development. Vocational school in this environment came into being, its purpose is specialized training for various types of regional economic development talent, the professional brand is an advantage in the development process and the relatively high profile professional in vocational school which is first-class in culture conditions, infrastructure, education level, employment and other aspects. The building of school professional brand can enhance the visibility of vocational schools to attract more students, raise employment rate of graduates, serving the community, etc. Therefore, the construction of vocational school brand of professional research gradually attracted the attention of people.The paper takes Suzhou LC vocational school accounting and auditing professional brand building for example, using literature research, quantitative analysis and qualitative analysis, empirical research methods, to study the construction of vocational school brand of professional research status at home and abroad, combing project planning theories, accounting and auditing of the school building brand professional situation and needs analysis, proposed the construction of the school brand of professional objectives, principles and planning content, gives the project planning and implementation of safeguard measures, and finally, analyzed the effect of professional brand development.This study helps to establish Suzhou LC vocational schools brand of professional accounting and auditing system to meet the development needs of the local market, increase brand professional social recognition, thereby helping to create the school’s core competitiveness. Meanwhile, the brand specialized vocational high schools can enrich the theory of building professional development for other schools to provide a reference brand, has a very important theoretical significance. Finally, this research helps to improve the market competitiveness of the school and student satisfaction, and attract more outstanding students; school enrollment is conducive to the conduct of the work to achieve the goal of building a brand of professional schools.