Research And Implementation Of Aquatic Products E-commerce Platform Around Dong Ting Lake Area

Electronic commerce is defined in an open network environment, based on browser/server applications, not met buyers and sellers to carry out a variety of business activities, online shopping, online transactions between businesses and on-line electronic payment and a variety of business activities, business activities, financial activities and related activities of the integrated services of a kind of new commercial operation mode. At present, the electronic commerce as a network of new economic activities has been developed to enhance economic competition ability, win the global allocation of resources and effective means.Dongting Lake is the country’s four largest freshwater lake, area region is vast, aquatic products breeding and processing enterprises quantity, wide distribution and scattered, the traditional oral on the way of information transmission, lake scene transaction model has been difficult to cope with the current consumption of the instant demand of the market, supply and demand information can not be immediately and accurately communicate, a lot of fresh water product sales value too low, information asymmetry makes the Dongting Lake area aquatic products sales face new dilemma. Therefore, in the region to build e-commerce platform helps to reduce the traditional business activity in the temporal and spatial barriers, solve puzzles in Dongting Lake area aquatic product development for many years of the asymmetry of information of supply and demand, the sales value is low problem, thus further promoting the regional aquatic products industry structure adjustment, as in Dongting Lake area aquatic product development to bring new opportunity.This article from the Dongting Lake District aquatic products distribution and sales of the actual situation, discuss the around DongTing lake area aquatic product platform of electronic commerce business model, construction technology, platform construction and operation management the core issues; through the analysis of the regional water products trading business model, study the corresponding technical architecture, design and Implementation with expected a user experience better regional e-commerce platform, the main work of this paper is as follows:(1) from the Dong ting Lake area aquatic products distribution and sales of the actual situation, to study the construction in DongTing Lake area aquatic product electronic commerce platform of economic, technical feasibility; and put forward the regional water product electronic commerce business model;(2) in the construction of e-commerce business models, the application perspective of interactive e-commerce platform for the realization of the structure analysis, design and overall structure of the platform, a hierarchical framework, network structure. And in a unified authentication module as an example, the design and implementation of the prototype system, construction of user centered unified personalized interactive e-commerce platform.(3) from the operation angle of electronic commerce platform, the operation management architecture based on ITIL e-commerce platform has been proposed and the electronic commerce platform management mode is discussed, the unified user identity authentication system and the unified sharing service of statistical analysis and decision support system used in the platform operating management.The thesis further combined with the practice of e-commerce platform, e-commerce platform business model and platform construction technology applied in Dongting Lake District aquatic products business platform construction process, obtained better result. Study on China’s e-commerce platform construction of theory and practice to provide support, eventually to build service business platform, enhance enterprise resource allocation and improvement of enterprise marketing by.