Research On Advertising Plan,Design And Development Of Hangzhou Subway

Research of planning and design of subway advertising, is the subway advertisement theory knowledge deepening and improvement, to clarify the complex function and planning principle of subway advertising is in the Subway Space Institute, to explore the Metro advertising planning and design system in accordance with the development trend of modern city.This article from the perspective of visual communication design, from the basic planning principles and methods of the city planning and design, combined with the dissemination and the research results of marketing science and other disciplines, trying to find out the overall city planning from the perspective of the Metro advertising in the presence of the city value. positioning and planning guidelines. This paper is divided into five parts to discuss.The first part is the introduction. Briefly explore the planning and design of Metro advertising meaning, purpose, expounds the feasibility and practicability of the research, leads to visual elements and planning principles of Hangzhou subway advertising from the visual angle; one by one analysis of the development of the domestic each big city subway advertising, lay the foundation for the later discussion Hangzhou subway advertising.In the second part, I participated in the project " Hangzhou subway image guide system and VI design " as the basis, a comprehensive interpretation of the characteristics of the overall environment of Hangzhou City, and put forward the development of Hangzhou metro should be consistent with the city’s culture and temperament, follow the internationalization, specialization and differentiation development, improve the quality of subway advertising. comprehensively enhance the subway image, promote the sustainable development of Hangzhou subway advertising.The third part analyzes the comprehensive value of Hangzhou subway advertising, and combined with the integrated communication media strategy, and puts forward the innovation trend of subway advertising media:at the same time to promote the long-term culture " Metro’ concept, around the subway culture and city culture is a blend of each other, the common development of the theme is discussed.The fourth part of the Hangzhou Metro advertising media using the feature for specific analysis, combined with the overall planning of metro space principle, media, publishing of Hangzhou Metro advertising content control, comprehensive analysis of color control, completion of metro space visual integration and Optimization in the whole. Planning and design of Hangzhou Metro advertising conclusion overall summary, put forward their own point of view.