Beijing Subway Daily--A Project Analysis

On the basis of complete and accurate field survey and data analysis,this paper demonstrates the feasibility of investing in Beijing Subway Daily from the aspect of marketing and financial analysis.This paper includes five chapters as follows:Chapter 1:Introduced the newspaper industry in Beijing and reasoned the potential development of media advertising market.Chapter 2:'Finding out the value and requirement of the objectives through spot survey and data analysis. Combining with the statistic analysis of subway passenger volume and investigation of subway circumference,grading the subway stations,so that issuing force can be put properly accordingly.Chapter 3:Giving out the orientation of Subway Daily,making out development program and marketing strategy.Chapter 4:Introduction to partner' s background and discussing the method of cooperation and investment plan.Chapter 5:Evaluating the investment plan through financial analysis.