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The Research On The Development Of Domestic Newspaper Digitization

Posted on:2015-02-21Degree:MasterType:Thesis
Country:ChinaCandidate:N ZhuFull Text:PDF
GTID:2268330425981189Subject:Communication
Abstract/Summary:PDF Full Text Request
With the development of science and technology, the digital revolution tobecome one of the important factors affectingChina’s traditionalnewspaper.Injection of digital technology, began to change the digitalproduction press,including management, editing, printing, distribution andother steps arefaced with hitherto unknown change.The news informationcommunication system, news gathering operation of computer network system,realize the information such as news database systems have been established,the traditional newspaper industry began toform a diversified pattern ofcommunication, the newspaper core competence gradually shift,communication technology, the information network has become an importantinfluence factor.Analysis of organ newspaper, city newspaper, eveningnewspaper and industry newspaper digitization development, we see not hard,our newspaper digitization has made great achievements.Whether from thedevelopment of newspaper industry website, or from thedevelopment ofmobile terminal such as mobile phone newspaper wirelessvalue-addedbusiness, even for client development and for the application oftwo-dimensional code, has obtained the certain achievement. Continuousinnovation and the application of these achievements thanks todigitaltechnology.At present, the digital transformation of the newspaper in our country arefacing severe problems, namely, the traditional newspaper industry will not bedigital newspaper replace sb., and even death.Although our countrynewspaper digitization in the on the road of development still exist a variety ofproblems, but we should see, this is theexperience the inevitable stage in thedevelopment process.It is not difficult to find from the above analysis, thetraditional newspaper still exists the point which can not be replaced, in thenewspaper depth and originality is very strong, and the basic content of newmedia is alsoprovided by the newspaper.The authority of the traditional newspaper industry in the information on the selectivity and the content is notreplicated. Therefore, the traditional newspaper industry focus should be theinformation itself, rather than the diversity of digital media.Information on theweb is derived from the newspaper on the basis of digitalcommunication,depends on is the traditional newspaper industry credibility.
Keywords/Search Tags:the traditional newspaper industry, digitization, authoritative, theaudience needs, the two-dimensional code
PDF Full Text Request
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