Under The Impact Of New Media Development Of The Traditional Newspaper Industry Study

In this figure and the rapid development of Internet technology today,with paper-based media as the carrier of the traditional newspaper industry by the network,mobile phones,such as the impact of new media.Innovative digital technology to bring the traditional newspaper fatal threat to newspapers as a traditional means of dissemination and communication platform in the Internet Age disadvantages are obvious.In this paper,industry economics,media economics and institutional economics and the media based on the theory of theories,from the study itself from the traditional newspaper industry,first of all,the traditional newspaper industry to explore the operation and control mechanisms,and then analyze what aspects of new media impact and damage the traditional newspaper industry the original operation and control mechanisms,followed by analysis of the traditional press in the new situation and new conditions on how to repair damage to the industry has been operating mechanism, as well as conditions in the new position of the traditional newspaper industry.Through analysis,this article concludes:While it is impossible to entirely paper-based newspapers disappearing,but it has inevitably reduced.High-tech background to the Internet "platform" will replace the paper-based newspapers,the mainstream of the new dissemination channels and platforms,this trend has been unstoppable.Based on this conclusion,the paper recommends that the traditional newspaper industry should be resilient,homeopathy and for integration in the media as an opportunity to innovate in the integration of their business model, changes in organization,operation processes,the operation mode of the times produced by the use of new media Press play to the strengths.