Research On The Popularity Of Domestic Documentary A Bite Of China

Nowadays, the cultural industries as one of the pillar industries of emerging economic development and social modernization process is closely related. Cultural industries and cultural consumption has become a question of meaning. Documentary as a special form images, is the contemplation of social and real life, such as politics, economy, culture and national psychology projected changes in recent years has been the protection and support at the national level, the ecological environment is very The big change, but also become the object of study of cultural industries and cultural consumption representative.A long time, the documentary into a lukewarm situation in our country, mainly as follows:the audience is relatively narrow, it is difficult to cause the most common with an audience; Even well-made, is applauded not very well received, it is difficult to gain a foothold in the market competition. In the first half of2012, the "tongue" hit unexpectedly shattered documentary habits imagine, not only won a good audience word-of-mouth, also had a great social and economic benefits, ecological spread of Chinese documentary effective establishment provides a good example.Topics adhere to the principle of combining theory and practical case closely adhere to the macro-perspective, the combination of theoretical analysis and Experience, will focus on cultural consumption understood as a spiritual consumption, people making cultural consumption, also give new meaning to cultural products, to create a new culture. From the perspective of cultural consumption theory, the documentary "tongue" hit with the current cultural consumption environment, audience psychology consumer demand and its own high-quality production level is inseparable from the documentary "tongue China "as a representative of the cultural consumer products, focusing on consumer psychology from the audience, text narrative, semiotic research, analysis of the tongue" cultural consumption characteristics. In this paper, on the basis of fully interpreting the tip of the tongue fever "phenomenon has brought us revelation:in the current media landscape and social context, the media products should take full account of cultural consumption environment and cultural consumption trends in the production concept, the audience concept and the concept of propagation have to innovation, such as in the production of content and form innovative at the same time, but also special attention should be paid to the psychological needs of the audience. In addition, to fully draw on the United States to explore the experience in the production and broadcast of the documentary, hoping to provide a reference for the healthy development of the documentary.