Study On The Overseas Review Of "Born In China"

China's documentary started late,but developed rapidly.Especially since the new century,all kinds of documentaries have blossomed.At the same time,how to promote the external spread of documentaries has become one of the focuses of people's discussion.In 2016,the documentary "Born in China" co-produced by China and Disney was released in China,and in 2017,it was released in the United States,and won the box office championship of documentary,which can be called an excellent representative of documentary for external communication.From a cross-cultural perspective,this paper uses content analysis and text analysis to analyze the comments related to documentary "Born in China" in the overseas website IMDB(Internet Movie Database).Firstly,it makes quantitative analysis on the comments,analyzes the key words and attitude tendency,and then uses text analysis method to decode and analyze the content of comments to explore their overseas acceptance.Through analysis,it is learned that overseas audiences have a better acceptance of documentaries in terms of visual perception;in the story experience,the evaluations are diverse and have not been unanimously recognized and accepted by overseas audiences;in terms of cultural understanding,overseas audiences have a diversified understanding of documentary,which shows a certain degree of recognition and acceptance of "Born in China".Generally speaking,the overseas communication of "we were born in China" has achieved good results.For this result,the author believes that there are three reasons: the first is the identification of narrative strategy,the recognition and acceptance of the narrative method of "Born in China";The second is the accumulation of media experience.The long-term media immersion and the audience's accumulated good or bad experience;the third is the difference in cultural structure,and different cultural systems bring about various differences.In view of these reasons,the author believes that in terms of culture,we should reduce cultural differences with cultural consciousness;in terms of documentary creation,we should unify the localization and internationalization;in terms of talent team,we should learn their experience while cooperating with foreign institutions,so as to promote the better external communication of documentary.