Study On "Chinese New Year To Go Grassroots" Narrative Style Of A Series Of Reports Of The "People’s Daily"

In2011Spring Festival,"people’s Daily" first opened "spring go grassroots" column,with the national economic and social development achievements further reaction,reaction mass celebrating the gratifying scene Festival, the reaction of ensuring andimproving people’s wellbeing outcomes.In order to promote the journalists to betteradhere to the "three close", namely "close to reality, close to life, close to the people"principle, to take the mass line, to use the mass viewpoint in the news propagandapractice activity,to promote journalists grass-roots level,in-depth front-line and go deepamong the masses to institutionalized and normalized,in September2011, the CentralPropaganda Department video conference decided, carry out "go grassroots organizationnews front, turn style, change the style of writing"(referred to as "the walk, turn, change")news propaganda activities in the nationwide. National news front positive response,rapid development planning, deployment of the "walk, turn and change" activities. TheSpring Festival in2012,"people’s Daily" start "spring go grassroots" series activities, tofurther deepen the "walk, turn, and change " the news activities."Spring go grassroots " news practice, has had a major impact throughout thecountry. Not only the government departments, news media attention, and encourage theactivities, but also the masses of the people like " spring go grassroots " news reports,and vigorously support and call for development of activities. Continuing to deepen the "spring go grassroots", is the need of present situation, is also the government’srequirements;is the broad masses of the people’s expectations, is the need for sustainedand healthy development of the news media.This article uses the literature research, content analysis and other methods,tocognise a series of reports of "spring go grassroots" on activities of the "people’s Daily",to analy the narrative style in detail, and to think the "spring go grassroots" series activityitself in the cool. The full text is divided into five chapters, the first chapter is introducingthe background, significance and related concepts, the second chapter is the basiccognition of the "Chinese new year to go series base" form, the third chapter combinesthe concrete case, a detailed analysis of the "people’s Daily""spring go grassroots" seriesof reports of the narrative characteristic, the fourth chapter of thinking on the "spring gograssroots" series activities."People’s Daily""spring go grassroots" series of reports, narrative style is mainly manifested in four aspects: narrative content: choice of narrativematerial, narrative details, narrative genre; narrative structure:determination of the theme,combination of events, determinetion of the combination; narrative language: useing ofthe speech, designion of the language;narrative method: narrative perspective, narrativefocalization and narrative mode."Walk, turn, change" regardless of politics, or are veryimportant for the development of the society, journalism, to further deepen the activities,and the establishment of long-term mechanism.