The Tv Communicator For The Investigation Of New Media Contact Condition

The fourth generation, represented by the Internet media and the fifth generation of media represented by mobile phone has brought the huge impact to traditional media, not only diverted the audience and advertising of traditional media and the market share, but also changed the propagation mode, makes people in life and revolutionary changes have taken place on the way of thinking; Media, which is mainly composed of social media and update generation is more distinct bring people into the new media information world, into the virtual world and real world and virtual world.As the traditional TV media practitioners should not only experience with homogenous media competition, but also to meet the challenge of the new media. From under the background of triple play all the media to new media era of media convergence, the traditional TV media practitioners in a what kind of situation, how television media of the new media strategy planning, especially as city television station of TV media cells at the grass-roots level and how to realize own new media everything.In numerous news dissemination study, mainly on communication content and audience research emerge in endlessly, but for the real study is few and far between, in the era of global village and tribal, in today’s new media is popular, the traditional TV media practitioners to study how to implement new media everything specimen significance.Article USES the literature analysis, comparative research, ethnographic fieldwork and sampling survey method. Quantitative survey and qualitative interview to cooperate with each other, in order to the transformation of traditional television practitioners in new media role cognition, media and media concept in the observation, the new media strategy in the television station in the reference is put forward, and the form of television is prospected for the future.