Indigenous Culture Section Cultural Diversity "charm Kashi" Research

Culture for the world, for the country, for the nation and for the individual, definitely not a lack of core strength is created by mankind all material wealth and spiritual wealth. Today, Calvary fields have their own culture, cities have urban culture, companies have corporate culture, brand culture, brand, and as a bear in the field of television publicity and knowledge of education and cultural functions of television programs, but also need to have their own TV culture.As a TV column types, local television culture section and shoulder area for their own environment and the location in which the owner of the special culture of the excavation."Charm Kashgar" is the ancient city of Kashgar in southern Xinjiang Uygur Autonomous Region of a file local television culture section, Kashgar is a mainly Uighur and other minorities living together multi-ethnic enclaves. Here not only has two thousand years of history and culture, the minority’s own unique culture, as well as various other Kashgar region’s traditional culture. With the development of economic globalization, the globalization of the world economy will lead the convergence in the general direction of the entire world in one direction, bringing the entire cultural globalization.In such a background, the influx of Western culture, magnificent, no doubt the impact of the indigenous culture and challenges, how to protect local culture, protection of cultural diversity, diversification will become critical. For cultural pluralism, diversity, development, and UNESCO in1995published "Our Creative Diversity" report, after which in2001adopted the "UNESCO Universal Declaration on Cultural Diversity," and stressed that proposed cultural diversity for the whole world cultural and human significance. In this sense, cultural diversity is the common heritage of mankind, is the development of one of the engines. As a local television culture in minority areas column, the geographical spread history, culture, national culture, traditional culture, highlighting the columns own characteristics, can not only help to fight the local television culture columns columns brand culture is conducive to the spread of local culture, promote, protection and heritage, as well as benefit the entire world’s cultural diversity, diversity development. Meanwhile, the TV part of local culture itself there are many problems. First, the TV part of local culture prevalent problem of high positioning, the target object is a certain level of knowledge base of the audience, which makes the relatively low cultural level of the audience has been limited. Secondly, the TV part of the culture when local culture knowledge, perspectives single, have no choice and a good grasp of the cultural perspective, the lack of features, there is no appeal.For the "charm of Marrakech" local television culture section, the local culture is of course critical, rich culture, outstanding cultural taste, are affecting the columns television audiences attention. In addition,"the charm of Kashgar" local television culture column itself, but there are many problems. First, the "charm Kashgar" local television culture columns need to establish a clear part positioning, improve part of artistic expression. Style on the TV program, TV section image of the packaging, television technology and other aspects of analysis techniques, and propose the appropriate strategy. Secondly, the "charm Kashgar" local television culture section of the column and the entire staff of a television station in Kashgar Prefecture, there are some problems. Therefore, how to create good television culture section, not only requires us to use their native culture advantage in the television culture column highlighting local cultural characteristics, rich cultural connotation, so that the spread of the indigenous culture, promote, protect and pass on; also requires us to fully investigate and understand the local television audiences, the study found local television culture part of their own problems, and actively identify coping strategies to better improve the entire section of the Calvary links, the city will be part of the brand to build a local culture section, in numerous television culture column to the fore.Kashgar is a Uighur is a multi-ethnic, it includes a Uighur minority, Tajik, Hui, Kirgiz, Uzbek, Mongolian, Kazakh, and Kashgar have two thousand years of history, has a rich cultural heritage and rich historical heritage, its culture is diverse and varied. In this paper, under the cultural diversity of the local culture column "charm Kashgar" as the fundamental focus from the protection of cultural diversity, highlighting the perspective of local culture and cultural analysis section of the form, the audience environment, strengths and weaknesses, as well as for the existence of columns upcoming problems, the corresponding development strategies. The first article of the first chapter parts, including research background and significance of the research methods and literature review; second chapter, globalization and cultural diversity of culture to explore, research results and cultural impact of globalization on local culture and cultural biodiversity significance; Chapter analysis of cultural diversity under the local culture Kashgar television program "charm Kashgar," the development status, culture and the audience environment; fourth chapter, formed from the content and form of analysis of two aspects of planning "Charm Kashgar" programs form; fifth chapter, will focus on local culture Kashgar television program "charm Kashgar," there is a problem, the corresponding development strategies, and stressed Kashgar part of the development of local culture television necessity and for the protection of cultural diversity, diversified development of great significance. Whole piece article from the perspective of cultural diversity, research and analysis through the local TV station in Kashgar cultural program "charm Kashgar", to the production of television programs on the part of local culture to promote the development, to create a localized brand column provide reference and stressed local television culture part in the development process of cultural diversity is also entrusted with responsibilities.