As a minority area, western Hubei has experienced various stages of its cultural and historical development, from primitive human origins to the rule of the Tusi system, to the feudal society and the modernization of the local culture. This shows that the local culture in the western Hubei has a long historical development and cultural change has a complete historical context and an independent cultural system, showing its cultural richness, diversity, ethnic characteristics. Under the background of globalization, the local culture in western Hubei is under the impact of modernization, and it is necessary to realize the protection and development of the western Hubei culture through valuable communication. At present, the dissemination of the local culture in western Hubei has appeared the commercialization of the communication environment, the dissemination of content convergence, the simplification of communication and other issues, we urgently through the study of communication for the western Hubei local culture to make a practical analysis of the problem.This paper takes the local culture as the research object and studies the historical background, the current situation of cultural communication and protection, the current situation of cultural communication and development in western Hubei from the perspective of communication. By summarizing the actual problems and the present law, The development of the West region to provide strategic reference. This paper mainly uses the field investigation, the qualitative research and the comprehensive analysis of the communication science, and discusses the protection and development of the local culture in the west of Hubei province, taking the modern development of Tujia local culture in the west of Hubei as the main line.The article includes four parts. The first part is the preface, which mainly introduces the origin and significance of the study, examines the research status quo at home and abroad, defines related concepts, and explains the theory and methods used in the research. The second chapter discusses the background of western Hubei culture. From the perspective of ethnic history, this paper analyzes the historical origins of the development of the local culture in western Hubei, and studies the background of the local culture transmission in western Hubei from the aspects of the important historical changes, the analysis of transmission genes and the analysis of transmission ways. The third part is two chapters, including the third chapter and the fourth chapter, is the main part of this article, try to illustrate the protection and development of local culture communication through two cases. The third chapter starts with the contents and modes of transmission of the local culture, and explains the important role of the local culture as the core content of the communication in the new rural construction, and the problems existing in the choice of the communication content and mode of transmission. Detailed analysis and analysis. The fourth chapter analyzes the influence of different communication channels brought by the different media from the point of view of the local media and the propagation path. Through the contrastive analysis, it shows that under the environment of new media, the media has changed the spread in the local culture transmission. And summarizes its propagation rules and existing problems. In the last part, the fifth chapter summarizes the realistic dilemma faced by the local culture in the context of globalization, and puts forward the countermeasure of the local culture transmission in the new period. |