Cultural Perspective Of Post-modern Interpretation Of Consumer Internet Information

same time, it is a kind of cultural behavior. With the rapid development of China’sInternet users, using the Internet to obtain products and services through interactivesoftware.it becomes an important way of the people daily life, social newconsumption hotspot and an important part of the culture industry development.Internet information consumption contains cultural elements.The process of ChineseInternet information consumption indicates the cultural mentality and cultural qualityof consumers.Internet information consumption under the post-modern society is based on thenew behavior relationship between human beings and the and society."Postmodernism" as a culture style,has no depth,no center,no according to,self-reflection, games, simulation, eclectic, the characteristics of pluralism, and beingwilling to accept the popular, commercial, democracy and the mass consumer market.This article will further analyze the Internet information consumptionenvironment, consumer demand, consumer behavior, and a new cultural form.Internet information consumption is not only a kind of unique culturalexperience of pleasure, it also defines the meaning of semiotics and even build apersonal identity, in a relationship with others. In the consumerism, consumption bypeople, not the use value of goods and services, but they are the symbols of meaning.Thus, the Internet information consumption is actually a postmodern consumptionculture. With complete industrialization in modern society, people won solve theproblem of material basic survival needs, but how in the material abundance of socialadvocate healthy Internet information consumption mode, implement the spirit of theindividual survival has become an increasingly prominent problem. To this end, weshould strive to build a high-grade consumption culture.Internet not only changed the audience information consumption patterns, is to agreat extent, reaction in the production of the information model, and to the influencepattern of information dissemination. Information consumption makes people’sbehavior and value system, the relationship between man and society, profoundchanges have taken place in social structure.This article will ues the modern consumerism paradigm, to research the Internetinformation consumption culture. Firstly, Internet information consumption is a process of consumption behavior,therefore, consumption behavior paradigm is the potential of the present studybackground; Secondly, the consumer body identity and information via the Internetconsumption behavior main body symbol meaning; Thirdly, try to explore the Internetinformation consumption process, and to fully understand the cultural motivation ofInternet information consumptionsuch as environment, consumer demand, andconsumer behavior, in order to promote consumption pattern and the suitability ofmainstream values to guide consumption.