A Study On Media Governance Of Enterprise Crisis

It is aimed to analyze enterprise’s frequent crisis and the root of solving the crisis,and try to find real solutions and measures which are beneficial to the enterprises crisis.Compared with the previous model which is to solve the enterprise crisis, we founddramatic change of the current society, especially the agglomeration of risk and thedevelopment of media technology, which has made the traditional crisis managementmodel can not play an effective role. This illustrates that the changing social environmenthave profound impact on the current enterprise’s survival and development. Just as thesechanges make the corporate, public, and even the society are difficult to adapt to thesituation for a while, exactly as these changes make the solution of enterprise crisisbecoming more complex and difficult.It was found that the change and the development of media technology is not onlythe key reason that has caused the series issues, but also the mainly dependent objects tosolve the current enterprise crisis problem. That’s to say, media technology, a double-edged sword, can not only overcome all obstacles for us, open the way to us and help thebusiness get rid of the crisis storm, but also can give birth and exacerbate the crisis tohurt us at the same time. Facing the contradictions and dilemma, the thesis take thePhilosophy of Science and Technology disciplines as background, combined with amulti-disciplinary theoretical knowledge of the media environment science and risksociology, to dig the deep nature of technology and the authenticity of socialdevelopment, analyze the social reality that the trust relationship between people isbroken in the process of human society development, discuss the possibility and solutionabout how to rebuild the social trust relationship, and eventually come to a corporatecrisis media governance model conclusion. This is the important conclusion of this study,and hope it can provide reference and guidance to the management of growing enterprisecrisis and social status.