Research On The Design And Implementation Of Henan Tobacco Company Cigarette Marketing Information System

With the development of reform and opening and marketization, and the tobacco control movement is soaring all over the world, the tobacco company exposes more and more disadvantages day by day, such as lacking of core competitiveness and lower satisfaction. In order to meeting new challenges and earning a place in the new market environment, the tobacco company must reform the existing management and advance information construction. Tobacco industry in our country is a monopoly industry. This led the unique areas of informatization construction. With implementing restructuring and integration, it must push the tobacco industry informatization integration. With the development trend, the tobacco industry’s information construction will be an effective tool which improves competitiveness and obtains broad space for development. So it must meet the needs of the individualized development and rapid adjustment. Under such a situation, henan tobacco companies expect that through the establishment of cigarette marketing information system, make them has a strong market analysis and forecasting ability, strong distribution and logistics distribution network, improve the brand management process, establish long-term friendly relations of strategic cooperation partners, become a national leader in the fast moving consumer goods of modern circulation enterprises.Firstly, this paper study correlation theory which is about management information systems and project management application situation at home and abroad, all these provide lots of referential experience for this paper’s study. Secondly, this paper introduces the present situation of the application of Henan tobacco company cigarette marketing information system in detail, we find out the existing system deficiencies and problems and study the existing system of main business processes in detail, analyze the existing business problems and the direction of new system construction, determine the system construction goal. Thirdly, according to the basic principle of software development, the paper builds the overall framework of the system, function module, the security system, and system database in detail. Finally, the paper makes a detailed study of the implementation of the project, which includes project implementation preparation, organization structure and implementation flow of schedule control in the process of project implementation and risk control.