Research On Lean Management Of Entertainment Variety TV Program

Variety of entertainment programs nowadays has become the most watched TV show, is also promoting the development of TV industry, and the effect and the area around the core of the TV radio, film &television bureau and means of competition. Therefore, in order to meet the spiritual and cultural life of the broad masses of customers and market demand, need through the variety of entertainment program development, operation and management, as well as diversified, modern marketing match each respects such as research, to find out a kind of internationally competitive and can promote the development of domestic entertainment variety shows to carry on the beneficial exploration and research.On October 15, 2014, the CPC central committee general secretary and state President and central military commission President xi jinping hosted in Beijing literary work forum and delivered an important speech. Xi stressed that since the reform and opening in terms of literary and artistic creation, there has been a number of quality, there are "plateau" lack of "peak" phenomenon, the copy imitate, the same problem exists, there is a problem of mechanized production, fast-food consumption. Products are "pure", profound and exquisite art lies in its thought, well made. Literary and art workers should aim high, as life times innovation, make innovations in their own artistic personality. A good work, should be to give top priority to social benefits, at the same time, it should be the unity of social benefit and economic benefit excellent literature works, it is best to succeed in the ideological, artistic, and popular in the market. This paper implement the general secretary xi’s thoughts and issued by the state administration of radio, film and television has on the strengthening of variety entertainment TV program management notice and eighteen big spirit and under the guidance of scientific concept of development. Based on domestic studies of television variety show for clues. Closely combining the domestic reality, analysis the present situation of the domestic entertainment variety show, the development of domestic entertainment variety show for scientific evaluation and positioning, to build domestic entertainment variety show development forecast analysis, on the basis of the specific analysis of the domestic entertainment variety shows the strengths, weaknesses, opportunities and threats, and scientifically formulate strategic framework of structure adjustment of domestic entertainment variety show, put forward the strategy and countermeasure of domestic entertainment variety show, for radio, film and television, and around the TV’s consulting reference for the decision-making and management.Research shows that: China’s entertainment variety shows around the world belongs to the mid-range level. On a large scale, most of the domestic good shows are transplanted with Europe and the United States and Japan and South Korea entertainment variety show. From small scale, the mainland entertainment variety show most cannot reach Hong Kong and Taiwan entertainment variety shows the average rating. And from the point of viewing on the population, but no good entertainment variety show has a abroad domestic audience population, China’s population base laid a huge platform of domestic entertainment variety show.Other from entertainment variety show production configuration and staffing, common with international and Hong Kong and Taiwan entertainment variety show.Based on the SWOT analysis, found that the domestic entertainment variety show industry development have a huge audience base, economic support, relying on the advantage of aspects such as demand, but there is also the innovation level is not high, the low degree of information technology, backward management concept and some other disadvantage.This paper puts forward a variety of entertainment program localization, activity socialization and operating lean development strategies. Domestic entertainment variety show should be suitable for the domestic cultural characteristics, show the feedback to the audience at the same time more to let the audience feedback program, so as to improve and enrich the content.Using the knowledge of the lean management to run programs, enhance the capacity and competitiveness of entertainment variety show. Domestic excellent entertainment variety show can change the "import" in the past, even foreigners can also taste the flavor of the Chinese entertainment variety shows, in the true sense about entertainment variety shows profound thoughts, exquisite art, well made. This paper will draw up a the whole people to participate in an entertainment variety show "national treasure" to try and explore.