The Process Optimization Of New Product Introduction On BD Optical Head In M Corporation

An excellent system of new product introduction is important for the competitiveness ofa company. The system is the assurance for the successes of the new product development.The resource of the company also will be distributed effectively base on the system also.It is necessary to improve the new product introduction process, because the cost of theproject failure is more expensive in the end of the project stage. We need take more time onrisk management in the early period of the project according the Stage-Gate theory.In this article, the most important factor of the new product introduction process of Mcompany was found with AHP theory. The first factor is the project organization and theperformance assessment should be fit the system. The second factor is that the process shouldbe compatible for the unplanned situation，the last factor is that the information of the projectshould be shared effectively.To improve the process of the M company, the CFT (Cross Function Team) of the projectshould be built, and the performance assessment also should be carrying out. Then the processis optimized according to the business change. The final solution is excellent team building ofthe project to improve the communication, the PDM system also is a good help for theinformation sharing.To evaluation the solution is work; we compared the data from two projects that is launchat different time. The new product quality of the project is improved by over56%, and thetime of the project was reduced by17%. The solution is work.