Analysis Of The Celebrities’ Fling Abuses On Weibo From The Perspective Of Communication

As a medium with strong transmissional tension, Weibo has gathered popularity and became the most high-profile media phenomenon in just few years. Knowing the trend, celebrities also open their Weibos and attract a large number of fans’ attention. The standards judging a celebrity Weibo generally consist in three aspects:the social awareness, the influence and the authority. Celebrities could use Weibos to share their emotions with their fans, express ideas and release feelings.On the other hand, for various reasons, some celebrities fling abuses with others on Weibo, and the phenomenon tends be a way of releasing emotions, most of them are personal disputes and conflicts about interests.The abuses on celebrities’ Weibo has no actual significance, but fans, media and public pay attention to and participate in it, causing a huge stir in the network and social reality. Because the celebrities in it have the agenda-setting function, they choose topics with selling points; As leaders in public opinion, the celebrities lead the direction of the abuses war; Celebrities and fans meet their diverce needs in the abuse war; Silent majority is found in the network environment, causing one mighty part in Weibo abuses war develops rapidlyFling abuses on celebrities’ weibo has brought about many challenges to network culture construction. The phenomenon is filled with language violence and it can harm the celebrities’ images, suppress civilian right of speech and squander the public voice platform; Furthermore, the contents in the abuses spread the social negative energies and it’s bad for network culture construction, the healthy growth of teenagers and the establishment of the government’s credibility.Therefore, in order to avoid the bad influences of Fling abuses on celebrities’ weibo, we must take positive coping strategies. Celebrities should take social responsibilities consciously and self-discipline personal weibo words and deeds; Public should treat celebrity weibo rationally, recognise the hype motivation of the celebrity micro-blog scold war; Websites should check the weibo content and strengthen the microblog real-name management; The government should improve the network law and regulate the network morality; The traditional media should adhere the right public opinion direction, keep the credibility of traditional media and strive to improve media literacy of netizen. Consequently we can build a harmonious, healthy and green network culture environment.