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The Microblogging Spread Of The Opinion Of Our Network

Posted on:2013-01-31Degree:MasterType:Thesis
Country:ChinaCandidate:F HeFull Text:PDF
GTID:2218330374462650Subject:Communication
Abstract/Summary:PDF Full Text Request
As the media communications platform,Micro-blogging has constructed the network expressionand communication in the new space with a simple, rapid information issuance mode.Expanding of themass communication platform, gives the public right of discourse. It has changed thetraditional"top-down" information dissemination and public access to information, opinion expressionchannel, The network public opinion has focus began to shift micro-blogging. This article is based onpair of our country in the development process of micro-blog public opinion propagation as the startingpoint, tries to explore the way of public opinion formation micro-blog media opinion new characteristic.The Micro-blogging has the characteristic of spreading immediately, going to the center and cluster.In the forward, comments, Onlookers the dynamic spreading process of the authenticity of informationpresented judgment, In topic facilitated the process of leading the topic of the development, change thesubject direction and change direction. It has a strong high pressure state which direct effects of publicopinion towards, a change in public opinion propagation pattern in the process of communication. Thischange can effect on China's social public opinion occurrence and the development to produce major.As the micro-blog has become an important part of life, as a result of the micro-blogging 'sdiversification and individuation, making public individual emotional life into the communication ofpublic opinion, the user in the concern and attention in the process of realizing the interpersonalfunction, construct a virtual interpersonal communication circle, when public opinion formation, thebasic meaning of looking into the traces to further expand the force of public opinion. Micro-blogopinion is more manifest as a loose state, but once gathered influence can not be ignored, beyond thetraditional boundaries of interpersonal communication, so that the public opinion showed progressivesublimation, is increasingly becoming the important category in the dissemination of public opinion.Thearticle tries to pass on the mainland of China is greatly influenced by public opinion hotspotevent.Discussion on generation and evolution mechanism of micro-blog opinion, put forward agovernment to guide public opinion, the suggestion and the countermeasure.
Keywords/Search Tags:the Micro-blogging, Public opinion, Influence, Countermeasures
PDF Full Text Request
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