Design And Implementation Of Enterprise Blog System Based On JSP

With the rapid of information technology development，and the global network erahas arrived. Blog has become a new-fashioned way of enterprise to carry out marketingcommunication，because this communication mode is convenient to collect the feedbackfrom customers about products and service for a company. Nowadays Blog plays aunique auxiliary role in order to establish a good enterprise image, propagandizingenterprise culture, setting up enterprise brand and creating enterprise honesty.Meanwhile, it also provides prerequisite conditions of conducting market survey andattracting potential clients for an enterprise development.Blog is a new kind of media with great popularity, and it is accepted by a numberof users. Compared with the traditional network communication platform, such as Email,web portals, QQ and BBS. Not only Blog possess a lot of characteristics such as open,unrestrained and immediate, but also it has two-way interactive network, dynamicupdate and huge geographic coverage. Therefore, a company needs to draw on theexperience of these features from Blog in order to carry out any activities of thecorporate marketing.Additionally, Blog marketing of an enterprise has its peculiarity. Firstly，lots ofinformation issue of the Blog marketing can be autonomous and flexible on the Internet.Secondly, Blog marketing can be strong interactivity between customers and anenterprise. Finally, Blog marketing can be good for the “word-of-mouth” promotionstrategy all over the world. After that, the development of Blog marketing can bebooming and it can become a brand new marketing mode. The most important thing,Blog marketing breaks the constraint of e-commerce under the conventional applicationand building a true sense of the online communication platform and office portal.The development of enterprise Blog system combines actual demand of enterprisemarketing daily work, and using the forefront of technology to elaborate the necessityand importance of its development. Based on comparing the architecture of systemdevelopment, this paper chooses architecture of B/S mode as the Blog systemframework. And then, based on the perspective of structural design, the function ofeach system can be constructed with modularity method so that it makes the systematicdesign more clear. Besides, the MVC framework is chosen as the code design, it can separate the traditional functions such as input, output and processing. This model canreduce the coupling of system development sufficiently, and it is good for systemmanagement. Based on the system design, it combines the technique SQL Server2008database, Tomcat server with the JSP code development technology to finishdevelopment of Blog system. After the Blog system was finished, the function of theBlog system is tested. Also, the results of the test show that the systematic design anddevelopment of the Blog system are able to complete the function of the systematicdesign. Finally, the systematic design is absolutely safe and reliable.As a result, developed enterprise Blog system is better that traditional system insystem framework and processing efficiency. Next， it provides a prospective,convenient and popular access platform for enterprise marketing. At the last，Blogsystem improves the standard of enterprise marketing from the angel of speed and rangein order to create greater economic and social benefits for an enterprise.