Microblogging In The Enterprise Marketing Applications

With the birth of the first micro-blog site Twitter of the world at July2006,micro-blog site at home and abroad Appearing in large numbers, using themicro-blog to communicate, access to information has become the trend in modernlife and habits. Although Micro-blog in Chinese Generated shortly, and manymicro-blog pioneer encountered the tragic demise. Since2009, however, themicro-blog in the dissemination of information as a product of the WEB2.0era set offa boom, and information dissemination had a major impact on the surge in the numberof its users, and one after another "resurrection" also means a micro-blog in arevolution in information dissemination on micro-blog pioneer who has arrived. Thisproduct in the micro-blog known as the set of blog, SNS, IM, and SMS has theadvantage of a variety of life to communicate with a open and randomness so thatpeople have a greater degree than ever before the right to speak, a large number ofmicro-blog users laid a communication infrastructure for the dissemination ofmicro-blog information. The micro-blog changes the way of informationdissemination not only lead to careful consideration of the traditional media on thedissemination of information, but also businesses and consumers can be more free,fast, and to facilitate exchange of information.This article from the communication and marketing point of view, dividedinto six parts. Brief description of the concept of micro-blog in the first part analyzesthe current development of domestic and foreign micro-blog. The second part of thepropagation characteristics based on the micro-blog what are the advantages ofmicro-blog in the practical application of corporate marketing. The third part throughthe collation of the literature, and the case of some well-known enterprise micro-blogexplore micro-blog is how the effect of application in which marketing aspects of awider application. Part IV on the basis of the third part of the combined theory toexplore the micro-blog how to better play a role in the corporate marketing; Part Vdiscusses the micro-blog application in corporate marketing and the possible risks andtry to put the risk prevention measures; Part VI for the previous deficiencies, summedup the trend of micro-blog applications in the corporate marketing.