Enterprise Microblog Marketing Reality And Possibility

Micro-blog is more flexible, convenient, and opener than Renren Network, QQspace, blogs, and forums. Advertising marketers constantly attempt, summarize anddevelopment their business by taking these advantages in the past four years.However, micro-blog users’ attention can be also distracted by non-ordered sales byself-employed dealers, non-regulated micro-blog platforms, low quality of micro-blogcontents, and various news media APP. To clarify the confusion and misunderstandingin enterprise micro-blog marketing, the common problems and directions to makeimprovement are summarized are analyzed. Based on integrated marketing tools andmulti-angle analysis of the audience, more diverse marketing techniques are proposedto develop micro-blog marketing platform. The overall environment of marketingactivities is potentially a tremendous impetus on elaborating micro-blog marketing.Therefore, new ideas about micro-blog marketing are the focus of the discussion.Since marketing itself is an integration of various forms, micro-blog marketingshould not be limited to one platform or one carrier. The limitation of a channel couldbe supplemented by another channel, and the inherent limitations of micro-blogplatform could be broken through by innovative technologies. How to merge thecurrent micro-blog platform to the new generation4G network and build the newgeneration of micro-blog marketing platform base on4G network are of specificinterest.