Research On Visual Design And Marketing Strategy Of Enterprises Official Micro Blog

Micro blog has grown out of nothing in less than6years. Users of micro blog has been spreading everywhere in the world. China has the most active social media user groups all over the world and micro blog as the platform which develops most rapidly in social media has shown its increasingly conspicuous marketing value. Being public, participatory and brief and some other characteristics make micro blog a diversification information platform which is the gathering of enterprise social intercourse, media, channel, platform, electronic commerce and many other functions. Compared with the micro blog marketing of oversea enterprises which starts early and develops fast, our micro blog is still in the relative primary stage, and it has a broad development space.This article explains the concept of micro blog, micro blog marketing, enterprises official micro blog and so on, and analyzes the visual design and specific marketing strategy of enterprises official micro blog on the basis of these concepts, emphasizing the analysis of content marketing strategy, interactive marketing strategy, viral marketing strategy and specific marketing strategy, and then proceeds empirical studies on electronic commerce enterprise, especially Lafaso. The innovation in this article is analyzing micro blog’s construction and contribution to the enterprise brand, the marketing strategy of micro blog and key points you should pay attention to and avoid in micro blog marketing by analyzing the data and actual cases issued by each research institutions, which has theoretical guiding significance to the actual operation of micro blog marketing and provides reference to enterprises’ actual activities.