The Development Of TV Under The Micro-era

In2010, under the guidance of the microblog, a Micro-culture has been risingin China. The registered users of Sina microblog has reached to503million bythe end of2012while the WeChat, which was just above200million in theSeptember of2012, to more than300million in2013. The WeChat emerged in2011and it keeps growing at a speed of800thousand new users per day. Also in2011,the number of the flat-panel TV users has breakthroughed one hundred millionin Chinese households. However, the users of the new media has grown much fasterthan that of the TVs in the past few years.It is undoubted that the mobile internet is a new start, it brings a chanceof reshuffle to the Chinese media. It once has been pointed in a report called《Why the WeChat counts》in the People’s Daily that the most important factorin the success of the mobile Internet era is to seize the fact and keepinnovative."The WeChat Speed" has drawn the attention of the whole internet and evensubverted the order of the media ecology.The new media ecosystem which is represented by the microblog and the WeChathas carried out a revolutionary subversion to the traditional media ecosystem.The new form of the media is running amuck like a lion in the media ecosystem.Being a member of the media ecology, and dominant in the media ecological order,is TV willing to be the sheep in the forests, or eaten by a lion, or a trainerwho can train the lion to prey more sheep for himelf?The game between the old and the new media has been carried out. How to developthe television industry has become a question to be considered and researchedcarefully and earnestly for the TV Presenters.