Research About Based On The Internet Psychology Of Network Public Opinion To Guide Research

Along with the rapid popularization of Internet, people tend to be more and morein the Internet to obtain information, express ideas and emotions. Among the2012hundred influential social hot issues, about30%of the public concern caused bynetwork reported that thirty percent of social public opinion because of the networkpublic opinion. Network public opinion more and more cause the attention of people.In recent years, our country social economy high speed development andcontradiction in accumulation and superposition, as netizens psychological presentthroughout the network public opinion development presents the complexity anddiversity, to appeal more and more diversified network public opinion expression,such as improper guidance, risk crisis of network public opinion, influence the socialharmony and stability. Therefore, based on Internet psychological network publicopinion guide as a new subject.Netizen psychology is Internet users actively on the Internet, post, etc. Payattention to all aspects of social life of psychological activity performance, emotional,impetuous, anxiety, confusion and characteristic of unbalance. In the network publicopinion, the Internet psychological control its formation and evolution, both also hasthe role to the development of non-rational network public opinion, causing negativesocial effect., therefore, to fully realize the importance of psychology in the networkpublic opinion Internet users. Throughout the Internet public opinion events that tookplace in recent years in our country can be found that the reflection of Internetpsychology can be summarized as: self-actualization psychology, psychology of thecuriosity to explore, pressure-relief vent, envy and hatred officer followed a herdmentality. To reasonably guide the healthy development of the network public opinion,psychological must be prepared to understand and analyze the Internet users, on thisbasis, make public opinion guide policy.At present, the network public opinion based on Internet psychological guidancehas made some achievements, imports the concept of Internet psychologicalcounseling in network public opinion to guide, and increases the network publicopinion to guide the main body of Internet psychological counseling, to form thenetwork public opinion to guide the netizens psychological counseling model. But asa result of Internet psychology research of network public opinion guiding ability, online psychological analysis of the network public opinion guide mechanism chaosand poor Internet psychological counseling network public opinion guide channel, inthe network public opinion when making online psychological attention often enough,in the network public opinion evolution of Internet psychology focus often hold no,poor psychological tend to guide the network public opinion generated after Internetusers. Therefore enhance netizens psychological change ability of network publicopinion guide to building a network public opinion guide mechanism in conformitywith the netizens psychological demand and the establishment of psychologicalpersuation netizens of network public opinion guide channel become main strategybased on Internet psychological network public opinion guidance.