Research On The Improvement Of TV Media Quality

Since China’s reform and opening, information communication, entertainment andservice functions of TV media are highlighted. The TV media has been greatlydeveloped. But at the same time, the problems of TV media quality increasinglyemerged: homogeneity, the vulgarization of TV programs, excessive entertainmentphenomenon gradually spread. Some media blindly pursue economic benefits andratings, regardless of the basic professional ethics and the social responsibility of themedia. Those TV media are making a negative impact on the development of Chinesesociety.How to define the quality of the TV media,and how to reform and improve thequality of TV media, restrict the television media functioning,and effect media for theimplementation of the responsibility. In this paper, it is starting from the news of theprofessional horizon. It is a theoretical research about the quality of TV media,and aresearch aimed at the renovation and promoting quality of TV media at the same time.The research reflects China’s television industry and its existing problems, activelyexplores the construction of a high quality media path.The research object is the quality of TV media. In this paper, case analysis mainlyadopted for TV channels and TV programs of China’s television industry, combinedwith the journalism and communication studies, sociology and so many other aspectsof related theoretical knowledge, it points out that the quality is the television mediacompetence, comprehensive strength, and the characterization of individual character.TV media quality from the inherent structure can be divided into cultural quality,moral quality and technical quality, from the formations are divided into televisionprograms, television personality image, TV media propagation force and credibility.How to improve and the quality of TV media transformation, is the starting pointand the foothold of this paper. Based on large amount of case analysis, this paper sumsup the main problems of the present TV media quality defects. To solve these problems,some professional opinions and suggestions are given from3aspects: strengtheningmedia spirit, strengthening the innovation ability and strengthening mediamanagement.Finally, this paper selects Mango TV and "Insight" as the quality analysis case, inorder to give some practical advice to other TV program producers.