Critical Research Mainstream Business Portal

Accompanied by a market economy and social transformation, the Internet mediamissing sense of social responsibility and behavior gradually exposed, especiallybeing reflected in the profit-based business website. So far, almost no criticism fromthe media point of starting a specific combination of a day-to-day operations of themedia performance, to systematically discussed of how to fulfill their socialresponsibilities, from this perspective, this article could be counted as an innovativeacademic attempt.This article include "Introduction" and "Description of the Western media criticaltheory," the guidance meaning "critical theory of media criticism, the Sina WebsiteAnalysis," Sina social responsibility performance degradation, remodelingmainstream business portal the website social responsibility,"return to the mediacritical theory realistic essence" of seven parts.