E-book Study Of Media Ecology Perspective

E-book is the lack the in view of domestic e-book system and a comprehensive study, the media ecology is a theoretical perspective, the introduction of the media ecosystem, media niche, media ecological environment and other related concepts, e-book is on a macro dynamic evolutionary process of the development, comprehensive attempt to investigate the e-book survival of the state and the process of growing, competitive fusion analysis of e-books with the network between the internal and external media relations, the survival and development of the analysis of the e-book, exploring the road of sustainable development of the e-book, a comprehensive study on the basis of the forecast and outlook on the future of e-books.First, sorting out and defining the concept of e-books, and having recalled the course of the development of Chinese e-book, the book is different from the characteristics of the paper books and it has some knowledge of its book. Then, from ecological, media niche, propagation characteristics of three aspects of e-books vector species characteristics analysis, and the introduction of the theory of vector populations, analysis of the interaction between e-books and e-books and other media, interaction of ecological relationships. Then, the media environment of the e-book visits, mainly from the analysis of the political ecological environment, cultural and ecological environment, ecological environment, ecological environment of the industry, the audience ecological environment to explore the relationship between the ecological environment of e-books with the outside. Finally, the analysis of the e-book in the development of the plight of the proposed solution and opinions, and to explore strategies for sustainable development of the e-book. I hope the above discussion, the book has a more systematic and comprehensive understanding.