Research On Present Situation And Development Countermeasures Of Tv Weather Programs In China

Beginning with the modality of “graphic dubbing” in1981, thenSong Yingjie, the first weather presenter in China, appearing on TV screen in1993,and the advent of weather channels in2006, up to now, weather programs in Chinahave been growing up by nearly thirty-two years. Chinese TV weather workersprogress in exploration and draw on the successful experience of developedcountries’ weather channels. In last30years, they have gone through four stages,namely single-form “graphic period”, vastly improved “TV era”, emergent“entertainment era” and the “multiple times” when various types of programsflourish at the same time. Based on meteorological science, TV weather programsprovide great guidance on the social development and public life and thus alwayshave the best ratings. In order to have a deeper and more accurate grasp of thepresent situation of weather programs, the author of this thesis issued questionnairesto400netizens and screened349valid responses to analyze. It shows that there arestill problems in the development of TV weather programs. For example, programsare similar and lack innovation; modality of programs is single and simple; theinformation delivered is not close to life; and the weather programs are attackedfiercely by the development of new media. From the perspective of TVcommunication, text narrative and brand marketing, this thesis will try to findtargeted solutions to these problems so as to make the TV weather programs inChina develop healthily and sustainably, build the brand for China’s TV weatherprograms which can integrate into the world. Meanwhile, through this thesis, theauthor aims at promoting weather programs to provide the public with morepractical weather service, reduce the risk of death and economic loss brought bydisastrous weather, and thus advance the development of national economy.