Imaging Study Of The Spread Of Shanxi Culture

The Jin culture of long history, covered with footprints of Shanxi merchants in the land of China, Jin culture they bred. Merchants in up and down the five hundred years of the Ming and Qing Dynasties, writing to the world of Shanxi Merchants brilliant. The Merchants in history, to create the miracle of goods through the world, Shanxi Province’s economic development, mainly relying on the coking coal industry, to get further development, the need for economic restructuring. Shanxi has a historic and far-reaching impact of the Jin culture, development of cultural industries, improve the soft power of culture is an important goal of the province’s economic development transition. This means that, for the understanding of the Jin culture, heritage and development is crucial. The development of the Jin culture, improve Shanxi cultural soft power, but also for the traditional Jin culture heritage. At the same time, we have to face such a multicultural era flooded with popular culture, this environment is the era of mass media, McLuhan said "the medium is the message" The mass media images spread a tremendous impact for the audience. So in this article from the point of view of communication studies, analysis of the the Jin culture of image dissemination, research on digital video for Jin culture heritage. Provide practical and reliable theoretical basis for the development of cultural industries in Shanxi Province, to improve the soft power of culture. In this paper, the three-part points under the the Jin culture of image dissemination. The first sub-to analyze the Jin culture images spread background and history of the author, so Jin culture image dissemination a more macro grasp; second part, the author based on communication studies perspective the Jin culture image dissemination of further from media, content, communicators, audiences, effects and other aspects of research, so you can have a deeper understanding of Jin culture images spread; Part Ⅲ, the author by Jin culture images spread of cases for analysis so Jin culture image dissemination from a better understanding of the micro. In the last article, drawn to the Jin culture images spread the problems, as well as Jin culture images spread prospects.