TV Social Education Programmes Pan-cultural Dissemination Research

TV social education programmes is the main carriers of social education function thattelevision takes and the primary means of communicating cultural knowledge. Educationalprogrammes with news, entertainment programmes constitute the three pillars of televisionprogrammes. Social educational programs have undergone a long and tortuous process ofdevelopment. In the program forms, Social educational programs transferred from thefeature films to the forms of talks, entertainment and competition. In the program content,the dissemination goals get towards the specific selection of subjects and the disseminationtopics get towards the specific target groups. Specialized channels have flourished, such asthe CCTV education channels, children channels etc., the development of educationalprogrammes has reached a new height. The current television culture is flourishing, massentertainment culture is mounting, and television seems entered a"pan-entertainment-oriented" era. Educational programs' development has encountered newchallenges. To survive in the fierce media competition, it must change its' traditionaldissemination means, and taking initiative to adapt the audience' viewing psychology.Positioning should be close to the audience in the program and complete theirs upbringingwith pleasure, and not looking down upon them. Educational programmes also meet a newopportunity for development while meeting the challenges, program formats and contentwidely absorb features of entertainment and news, forms more flexible, ever more brilliant.Such as the half sky, the moral and legal, the traditional educational programs developedsteadily. For example, by increasing performance and cartoon, the moral and legal increasedit 'entertainment. In the same time, Entertainment, economic programmes, newsprogrammes, talk programmes has begun to increase the knowledge content to enhance thecultural tastes, such as the lucky 52, it synthesizes game and knowledge, the program ishighly intellectual, interested and agonistic. As drama, television shows and other"non-columns" of television programmes can have a sense of communicating the essence oftraditional culture, For example, the annual CCTV moving China's 10 characters selection isthe soul baptism of the Chinese people, television drama LiangJian calls the national spirit.Various television programmes generally get more intellectual and more educational.Television screen shows a phenomenon of TV social education programmes Pan-culturaldissemination. TV social education programmes Pan-cultural dissemination boycott theDisuhua brought by pan-entertainment and rescue the culture of the Chinese nation fromshocking by foreign traditional culture effectively, but it also brings many problems. Such ascloning of programs types, after one stall programs successful, many similar programs willappear immediately. Programs can not remain viable and are not easy to form a brand;Entertainment in the form and content are yet to be improved, such as the emcee' grasp ofthe scene, depending on tremendous reward to attract viewers. High-grade programs isdifficult to exist in the face of the increasing commercialization of television culture, such as"reading program" ratings decline so that be eliminated, the status of documentarydepression;In an atmosphere of popular culture, the healthy development of educationalprograms need a whole new consciousness from Positioning programs to external packaging.It must be close to masses, life, reality and made emotional resonance with the audience. Weshould focus on the programs timeliness and depth reports, made the audience feel fresh;Educational programmes should also focus on building brand, exploit their own advantagesto exploit market;It should also establish a "great TV" concept from macro culturalperspective, making each type of television programs, exerting TV's advantages in facet ofsocial education.