The Dissemination Of Traditional Culture In Contemporary Television Media

Traditional Chinese culture goes back to ancient times, has an extremely rich and classic works. Study, the spread of the Chinese classics in Chinese society for thousands of years to become the historical mission of intellectuals, China has continued its habit of, China's traditional culture more systems, but also more complete.The Opium War of China began to lag behind so that the west, China's traditional culture is also faced with the impact of Western learning. After all, after the collision, the impact of China's traditional culture is decreasing. After three decades of reform and opening up, China is strong, powerful people in the economy started to reflect on reforms at the same time, to start their own cultural concerns."The lecture room" is a science and education channel CCTV was founded in the academic program in 2001, has not been a cause for concern at first, in 2004, the year after to yancongian stresses "Qing Emperor 12 mystery" as a starting point, shows a rapid increase in the ratings, brand awareness gradually expansion."The lecture room" in the manufacture of a large number of academic stars, but also led the Chinese television industry to operate the local television stations and cultural lectures section of the enthusiasm, the country of the increasing demand for traditional Chinese culture, China has entered the era of the traditional culture heat.In this paper, subject to the CCTV's "the lecture room" as an example, the system on television on the transformation of traditional culture methods and dissemination strategies. Articles were in transition from a social, mental confusion, cultural consumption and cultural roots, such as combing aspects of traditional culture on the reasons for recovery. Way from the language of the article, and build models, stories, and star of the areas discussed so basically completed the traditional culture of the profile card mode of transmission. This article also pointed out that the traditional culture of the spread of the current problems, and popular and elite culture following the recommendations of the road brand.In the process of thesis writing, the author mainly uses the content analysis, quantitative analysis and qualitative analysis. In addition to concluding remarks, the full text is divided into five parts.The first part of the Introduction, the presentation of a study and research the background and significance of the status quo. The second part, that "lecture room " caused by the traditional culture of heat, and gave a briefing on "the lecture room" stage of history and change.Third part of the traditional culture of the present thermal analysis of the causes of, respectively, from the historical background, the demand for cultural consumption, people's spiritual and cultural roots, such as confusion and in-depth discussions carried out, the article also mentioned the responsibility of the media culture.The fourth part of the full text of the focus of a comprehensive exposition of traditional TV media to carry out the transformation of culture. From civilians in the way of language, image and narrative construction, construction of columns with the story, building movement, as well as Star TV, the network mode of transmission, such as on the field.The fifth part of China's traditional culture in the new era of effective way, from the elite to mass culture and cultural change and to take the brand on the road. The article also made specific proposals.Due to limited data collection, in addition to my writing skills and the limited level of knowledge and understanding of traditional culture is still relatively superficial ways and means of dissemination of the summary is not comprehensive, some issues may still remain in the foundation stage . On specific measures taken to disseminate and promote traditional Chinese culture is a practical issue, as well as secondary schools and how to maintain balance, such as Western also need to address all these problems we need to continue to study and solve problems.