Digital Content Shaanxi Farm House Construction Innovation

Peasant house is the product that The General Administration of press and publication in China established in order to improve our country rural spiritual civilization. Since the view that the "peasant bookstore" project of the construction was put forward, Our country peasant house construction is in full swing.By the end of August2012, peasant bookstore has covered the national qualified administrative villages, Our country complete the task that every village has peasant bookstore three years in advance. Under the joint action that social demand, policy support, capital investment, technical support and content support,digital construction has become inevitable trend of peasant bookstore development. Now our country is in a critical period of peasant bookstore digital transformation. Where is the key of digital construction of peasant bookstore? How to solve the key problem? How to make digital peasant bookstore go smoothly? This is the concern of the author, the article is to study around these issues.Peasant house has very important significance for such an agricultural country.Peasant bookstore project is the project that our government Vigorously promote, Peasant bookstore is a very important part of the new rural construction in our country. It is an important symbolthat the Chinese government transfers the center of gravity of public cultural service system construction to the rural in the new period. Peasant bookstore of digitization construction can provide farmers all sorts of rich information and technical training in time. It is to narrow the economic gap between urban and rural areas, to meet the demand of farmers’knowledge culture, to lead the fashion of the new rural cultural life.Through the audience theory as a guide, the integrated use of communication studies, concerning, library science and system science subjects, the author gain first-hand information through the research of the demand of audiences in shaanxi province.combined with elements of the construction of content,The article proposed that the content of the construction is the key problem of the peasant bookstore digital construction, then the author establish the construction mode and provide some suggestions for the digital construction of peasant bookstore. In this paper, there are six parts in the content of the digital peasant bookstore construction and innovation research.The first part is the introduction. This part mainly introduces the research background, description of problem,research status, research methods and significance. The second part is the theoretical basis of the content construction of the digital peasant bookstore. Mainly includes the audience basis theory, the use and satisfy theory,demand hierarchy theory and Information selection probability theory. The third part is content of audience demand research analysis of shaanxi peasant bookstore. Mainly includes the research design, audiences, content requirements analysis and summary the defects and the insufficiency of content of the construction of the current peasant bookstore. The fourth part is digital content construction status of peasant bookstore in the digital transition. It introduces the connotation of contents of digital content construction and put forwaed that content construction is the core of the digital construction of peasant bookstore problem. The fifth part is the content of the digital peasant bookstore construction mode. Under the guidence of digital content construction principle and the demands of digital content construction,The author set up the content of the digital farm house construction pattern, including three modules:the digital information resource center, interactive content management and standardized content evaluation. The sixth part is sustainable development Suggestions for the digital content peasant bookstore construction. Respectively from three aspects of the integration of resources, strengthen management and evaluation improvement to provide suggestions for the sustainable development of the content construction for digital peasant bookstore.