The Competition Strategy Research Of The Middle Of Sichuan Province Bookstore

Along with the substantial development on China's economic and social aspect,people's living standard has been greatly improved,not only satisfy material life,but also expand the spiritual needs,the entity bookstore is a carrier of people yearning for spiritual life in a very long period of time,but more and more bookstores are disappearing in the map of the city,a large number of physical bookstores have closed.The focus of the study in this article is how to grasp the development advantages in the market competition for traditional entity bookstore industry when electronic commerce in the historical position of mature today still maintain.This article based on the actual situation of the strategic management theory and the the middle of Sichuan province bookstore situation,through the SWOT and PEST analyze on the middle of Sichuan province bookstore,to determine the competitive strategy of the enterprise's goal and content,then develop the implementation project for the middle of Sichuan province bookstore.The middle of Sichuan province bookstore through the analysis of the specific circumstances of the enterprise,and to develop a series of effective competition strategy,and ultimately determine the current business transition to Internet based boutique shops,and draws the following conclusion: the middle of Sichuan province bookstore turn pressure into motive force of development;secondly,there are still many enterprise competitive advantage is the competitors can not imitate the advantages,but also has some disadvantages,the bookstore needs to optimize in the capital operation,to establish a scientific management system,especially the need for advanced enterprise culture guidance,establish research development of open business philosophy;finally,the middle of Sichuan province bookstore need to introduce diversified mechanism,rich business,bookstores in order to increase the anti risk ability,in the development of the main industry,but also plot Extremely expanding peripheral business.