| Since modern times,under the influence of advertising,the commercial society has gradually grown,and advertising has always played an important role in the people's view of consumerism,and as a popular newspaper medium has taken on an important historical mission.Shaanxi Daily,as a party newspaper,can reflect the consumption concept of the people of Xi'an and its changes,so this paper will start with the advertisement of Shaanxi Daily,analyze the change of Xi'an people's diet concept and the influence of the advertisement on its construction process.As an important node of China's advertising industry,newspaper advertising is closely related to people's food concept.This paper will analyze the main contents of Shaanxi Daily's food consumption culture construction by studying the content of Shaanxi Daily: the content,frequency,classic case introduction,professional characteristics of relevant advertisements and their dissemination effect analysis,the dilemma of the construction of local food consumption culture in the new media environment,and the space,concept and exploration of the transformation of the advertising of Shaanxi Daily.Through the comparative study of the food advertisement of Shaanxi Daily,sum up the business characteristics of the Party newspaper advertisement,and provide the basic countermeasure for the construction of local food consumption culture for the Shaanxi Daily in the current and future period of history.At the same time,it provides effective ideas for the development of contemporary newspaper advertisements,so as to better guide people to construct a reasonable concept of dietary consumerism. |
PDF Full Text Request