Research Of TV Shopping In China

In China, TV shopping was originated in Nineteenth Century, With the help of TV media, the video intuitive, a lot of products are shown in front of the audience, audience just dial the telephone and order the goods they like without going out,"remain within doors to buy commodities" became popular very much, profits attract a lot of company dive into the market, some company masters regardless their occupation moral, exaggerate the promotion of products, infringe upon the interests of consumers and other behavior,The reputation of TV shopping industry fell to the lowest.Comparatively speaking, the strong the TV shopping momentum of development of the regions of Europe and the United States and Japan, South Korea and China’s Taiwan region, both in terms of size or influence far more than the development of mainland China TV shopping. The author would like to do a lateral from the TV shopping industry operator’s point of view, combined with other national and regional TV shopping’s development with mainland TV shopping comparison learn from successful development model, combined with the mainland actual situation for rectification, in order to promote the TV shopping in our health can be sustainable development.This paper is divided into four parts, questions, questions of interpretation and analysis of the problem, their articles and ideas to solve the problem. The first part definition from carding TV shopping, functional, connotation and characteristics of the television shopping to explain the successful countries of the TV shopping in addition to the dissemination of advertising messages at the same time both create consumer demand and disseminate consumer culture, while the TV shopping Introduction, leads to the development of the status quo of China’s TV shopping. Began to enter the second part of the article focuses mainly summarized various negative phenomena of the development of China’s TV shopping, such as product selection to the pursuit of high-priced, low quality, product publicity exaggerated distortion after-sales service missing, and explained with an example.The third part is the focus of the article, all the negative phenomena manifested for the second part of TV shopping, dissect draw its intrinsic four reasons: Permeability of consumption culture, lack of government regulation, TV shopping is not deep internal strength, the television gatekeeper becomes vacant, the impact of online shopping and consumer rights awareness is weak.Fourth part of TV shopping conceived views put forward in the development of our country, in view of the internal things change and development according to external factors are the conditions of the development of things change, the philosophical principle that external causes become operative through internal causes, the author of this part from TV shopping development of the internal and external aspects were elaborated. The successful experience of other regions dialectical reference implement indigenization operation, China’s TV shopping companies can find for their own development road. The study asked the following development proposals:the creation of the brand of TV shopping from internal promotion:a product quality guarantee;2. Enhance their competitive service concept of soft power; the TV shopping industrialization;4. Enhance awareness of membership management. External forces to promote the development of TV shopping:1. Improve laws and regulations, so that TV shopping legal basis;2. Actively monitor public television shopping to standardize the virtuous cycle; television strict.At last,I’m optimistic with the development of TV shopping,because digital television will be more and more popular,and TV shopping could seize the opportunity.