Study On Postmodern Visual Culture

Study on Postmodern Visual CultureThis article is about postmodern visual culture studies, the basic point is that contemporary visual culture is a postmodern culture. Therefore, the research point of postmodernism view will be throughout. The basic structure of this paper are: First introduced the situation of visual culture studies at home and abroad in the preface, a brief description of the full text of writing ideas. Then analyzes the content of visual culture and the relationship between visual culture and postmodernism. By summarizing the performance of postmodern forms of visual culture, that it contains contradictions, that is the plight of the development of visual culture. Then find out the reasons for these difficulties arise and the ways beyond these difficulties. Finally, done some thinking about how to research on visual culture with the specific Chinese context. The following article I will elaborate on what the main content of each chapter.I. In the first chapter, I first set out the meaning of visual culture in the first section. This is critical to write this article. Because of visual culture, there are two meanings: First, all human history associated with the visual culture; the second is specific to contemporary visual culture. The latter meaning of visual culture is discussed in this paper points. Then discussed in terms from the two main connotations of contemporary visual culture, first is that it is visual, which is the basis for the existence of visual culture; second, postmodern visual culture, which is the special nature of contemporary visual culture. I think that the postmodern visual culture is mainly reflected in: contemporary visual culture is the sensibility culture, virtual culture, everyday life culture and close relationship with the consumption society. In the second section, I briefly review the historical evolution of visual culture, the purpose is this evolution more clearly define the meaning of contemporary visual culture and particularity. In this section I don't study visual culture to sort out their own development and change, but some scholars of culture depends on the specific stage to sort out the development of visual culture. Such as Jameson, Daniel Bell, Michel Foucault, Baudrillard, Mirzoeff, who on the cultural stage of development of visual culture as well as the division. II. Postmodern visual culture, primarily through two channels show the most obvious. One is the ereryday life, one is visual media aspects. In everyday life, I specifically discussed: "Reading Pictures Time" and image shift, which is mainly reflected in today's pictures time, and the nature of the image worship; physical and visual culture, introduces the physical relationship between theory and visual culture and the role of visual culture on the body means; urban landscape and travel experience, how to interpret the city itself is the meaning of a visual culture, and tourism significance of visual experience in this way; visual consumption and visual culture, a detailed analysis of consumer society, non-visual products and the visual significance of visual items, and the resulting phenomenon of conspicuous consumption. In visual media, I put into visual media: the traditional postmodern visual medias, mainly examined the photography, film, television these traditional visual media, are how to become postmodern sense of the visual media; computer that the typical postmodern visual media, where I focus on interpretation of the computer and the Internet are based on the emergence of new cultural form : online games and online games on this specific form, the analysis of postmodern meaning of the computer; in the post new and modern visual media, I have mainly analyzed the rise of some decade ago, some of the new visual media, the main focus of the vision on the number of mobile devices, including mobile phones, tablet PCs and so on.III. Forms of cultural expression through the visual and the mechanism of research, I have come to the development of postmodern visual culture that some difficulties exist: the siege of image for human , which is mainly manifested in the form of images of power to suppress the formation for human and aesthetic image caused by the proliferation of spread, people tired for the daily aesthetic; the disappearance of the authenticity in visual culture , mainly in the virtual nature of visual culture, resulting in a "super-real" appearance; visual media time and space due to barriers that people of exchanges between the authenticity, credibility, and not with the development of visual media can be eliminated, but there a visual barrier; visual culture, the myth of happiness, mainly visual culture to bring people a false sense of happiness, which is mainly reflected in consumption was equated with happiness.IV. The formation of visual culture and struggling because of: human basis of the image because the image is not only the people of the time, space, time to meet a need for control, but also because the image represents an even more sensibility cultural forms as intuitive and more easily combined with other senses. When it encounters a number of reasons postmodern way of thinking, the image on the sensibility cultural liberation in the form of resurrection, so fundamentally visual culture is more visually consistent with a cultural form of human instinct; the formation of the consumption society, visual culture had a very big impact. This is mainly due to visualize consumption society commodities; visual technology, visual technology will generate new forms of culture. The contemporary copy and the virtual visual technology, will also produce such a vision of contemporary culture; postmodern ideology, mainly the philosophy of postmodernism, cultural, and ethical conditions, the impact of visual culture for the generation; Aesthetics diversification and art with daily life, it is more intuitive impact on the visual culture has become such a great importance to experience, attention to the aesthetic appearance of the cultural forms. Both these reasons are the causes of visual culture is in trouble today .V. By analyzing the visual culture and visual difficulties cause, I think if we want to go out from visual difficulties, and in a sense, beyond the visual culture, must through several ways: the return of the traditional aesthetic, the aesthetic sense of a more independent and rational aesthetic way; to the true nature of visual and reduce over reliance on visual techniques. Use our eyes contact with real nature, to regain visual authenticity; establish relatively direct communication mode, to reduce the intermediary role of visual media; rebuild real sense of happiness, which mainly relies on and make life out of false dependence for the consumption and the establishment of an independent life beliefs and ideals, brought about by the removal of the false equality of consumption from happiness.VI. Do some thinking on how the visual culture of postmodern together with the context of China. In my opinion, mainly related to such problem, namely, how the framework of postmodern visual culture combine with the traditional resources of China.