Microblogging Marketing Research Of Best-selling Books In Our Country

In environment of the new media, the advantage of traditional marketing methods of pressis slightly "powerless."The species of bestseller are complex, and the bestseller is important inthe book market.As people’s spiritual food, the bestseller is the main guide of the main culturalproducts, and best-selling book becomes the competition for resources for publishers. In such acompetitive background, the one of has the foresight topic and can accurately grasp market andmakes good use of new media, can obtain a dominant position in the competition.Microblogging marketing of book is only in its early stages of development in ourcountry, so the marketing tools, models are not mature enough. So choosing this subject,aimed at finding out the publisher, the distribution, and even authors how to make good use ofthe this platform to follow the trend of the times and to open new avenues of marketing theemerging field of micro-Bo.Through to analyze<Wo men tai wan zhe xie nian> and <xiao shi dai> and othersuccess cases, we can summarize the experience the problems.Through to analyze, I find that microblogging platform is hard to pay attention, and tooperate the platform is difficult, and the posts of publishing official microblogging have nocreativity, and microblogging marketing is not well with other marketing channels, and theaudience is affected by hype easily and they hate advertisements.The existence of problems proves that it has the space to development.If the problemcan be reasonably solved, microblogging marketing still has great development prospects.Microblogging marketing is more conducive to achieve precision marketing, andmicroblogging platform is good to build brand image, and it is another platform for crisispublic relations.