Marketing Strategy Of Heilongjiang Institute Of Finance Microblogging

In the education market, the relationship between University and students becomeservice provider and consumer, the buyer as education consumer dominates the market.At the beginning era of Netware, Micro-blog becomes very important communicationplatform for public to know news and popular topics and shows strong vitality.Micro-blog marketing is introduced to education marketing to optimize the strategy.Micro-blog as the most popular medium is studied carefully. Though commercialcommunication and Micro-blog marketing, researching Heilongjiang Finance andEconomics University, a new education marketing–Micro-blog education marketing isdescribed clearly in this paper. Based on integrated marketing, the solution andassurance strategy to the Micro-blog marketing problems are proposed to promote theuniversity brand and development, and expend the recruitment.In this paper, the operation of Micro-blog marketing and education marketing isdescribed from the view of marketing and communication theory.