The Problem And Countermeasures Of The Microblogging Spreading

In big data era, microblogging is enriching people’s interaction model;microblogging ’s diversified and civilian make it has the mass media properties; Sending 140 words gives people more right to speak, in the process of information transmission, forming the public opinion space. Microblogging changes the interpersonal relations by people ’s activity on the network.However, New things will bring new changes. As a new means of communication, microblogging provids public service and emergences many problems. Microblogging must solve these problems and meet the challenges, then promoting social progress and development. So using the theory of Communication Studies, journalism, economics and so on. Selecting the most representative of the Sina microblogging,and the classic event as the case in recent years, carding the basic concepts of the microblogging, including the definition, classification, function and the status of the development. Moreover summing microblogging spreading’s problems and reasons, including the contents dispersing, lack of checking awareness, emotional comments out of control and so on. Then proposing corresponding solution strategy, including strengthening content management, enhancing awareness of checks, improving the legal and so on. By analyzing the main problems which exist in the spread of the microblogging, exploring the positive and practical solution strategies to help the healthy and orderly development of microblogging spreading.