Current Situation And Prospects Of TV Column Drama

TV Column drama is a product innovation form of Chinese TV programs,and rely onthe localization of the cultural soil and civilians audience groups.To "WUDU YEHUA" asthe representative,TV Column drama sprang up all over the place between2006to2007,and became the new darling of the ratings of each channel,owing to story short,content close, low cost, civilian participation, dialect expression and human feelingsfeatures.Then,TV Column drama was puzzled by plays rough, content homogeneous andlack of social responsibility，causing by reflection.In the television media competition is so fierce media age,how should TV Columndrama face the audience and market?How to become rational and mature?These are issuesof concern in this article.Firstly, the interpretation of the status quo TV Column drama isbased on the background, definition, causes and flourishing basic form of fouraspects.Secondly,article analysis of the evolution of communication content and formevolving in perspective of Communication.Thirdly,the survival embarrassment issummarized.Finally,according to body dimensions, the evolution of dimensions, culturaldimensions and market dimension,the article re-examine TV Column drama,hoping todiscovery a new breakthrough space and exploring a healthy and sustainable developmentpath.