Study On The Chinese TV Drama Industry Based On SCP Analysis Framework

The TV Drama industry is an important part of Chinese cultural industry, its development makes a great difference in Chinese economic construction, cultural construction and social construction. With the development of the Chinese TV Drama industry, many problems emerge, such as excess production capacity, low industry concentration, the inefficiency of resource allocation. In recent years, the demand of the Chinese TV Drama market is exuberant and dynamic, which promotes capitals pouring into the market. It not only makes the TV Drama industry usher in a new development opportunity but also face greater challenges.The purpose of this paper is to analyze the overall situation of the Chinese TV Drama industry, market situation, industry concentration degree and the situation of supply and demand of market. The paper analyzed the existing problems in the Chinese TV Drama industry; put forward some suggestions to promote the healthy development of the Chinese TV Drama industry in the future. The paper analyzed the current situation of the Chinese TV Drama industry, including the current status of the TV drama production companies, broadcast platform status as well as the broadcast market. The paper focused on the analysis of the market structure, the market behavior and the market performance which is based on the industrial organization theory of Harvard School of SCP analysis framework. This paper explored the market structure of the Chinese TV Drama industry by analyzing the degree of market concentration, barriers to entry and the market demand; the paper explored the market behavior of the Chinese TV Drama by analyzing the pricing as well as mergers and acquisitions behavior; it also explored the market performance of Chinese TV Drama industry by analyzing the efficiency of resource allocation and supply behavior.Based on the current situation of the Chinese TV Drama industry and SCP analysis framework, the paper summarized the current problems existed in the Chinese TV Drama industry. The paper put forward some ideas of gradually perfecting policies and regulations in the Chinese TV Drama industry; norming behaviors in TV industry; improving the efficiency of the resources allocation, in order to achieve social benefit and economic benefit in the Chinese TV Drama industry. Accordingly the paper proposed some suggestions for promoting the sustainable development of the Chinese TV Drama industry which takes the effort of the three parties of the government; the industry; and the businese enterprises.