The Current Situation And Prospects Of Development Of News Blog In China

News Blogs organization information personally, includes personal experiences and the deep-seated social awareness by a non-professional reporter and journalists. News Blogs promote the development of public journalism and show a powerful media force in U.S. and South Korean. In some unexpected events, the News Blog which is a unique perspective and reality media, played the important role in public may be take a large number of the attention away from traditional media in China.There are certain practical difficulties of the development of News Blog in China, the Chinese political environment, media environment, the quality of citizens and the News Blog the impact of their own limitations. We should think about how to guide News Blog to make the breakthrough, how to implement the competition and symbiosis of traditional media and News blog.At first, this paper make the definition and classification of the concept, then sort out the emergence and development of News Blog in the United States and China; and analysis of theoretical and practical background of the News Blog in China. This paper inspected the development status and practical influence of China News Blog with the qualitative research and non-participatory observation, participatory observation, in-depth interviews and other research methods. This paper thinks how to create a media environment to the development of the News Blog, how to manage and guide the blog to overcome their own disadvantage, thinks News Blog trend of development.