Research On The Interaction Of Media And Audience In Emergencies

In recent years, emergencies occur frequently in China. Research on the interaction ofmedia and audience,is undoubtedly an important entry point of analyzing the evolutionof public opinion in emergencies. Beside,it may provide reference for defuse some crisis.In this thesis, Qualitative analysis and speculative are the major researchmethods.The thesis analyze the interaction of media and audience in all domains,andestablished chains of media and audience.It also explores the causes, processes andeffects evaluation of interaction.In the analysis of correlation between the guidance of public opinion and itspopularity,the terms in stock market peak and margin are used widely.It can beregard as the innovation. Simultaneously,The thesis transform the framework of topic.Itexplains the interaction of media and audience from two angles NewsProduction and Needs ofthe audience，whichexpand the extensionof the research.Based on the defects in existing interactive mode， for example，the two waycommunication is blocked，rules of the interaction absent，The thesis build the way howdo media and audience interact benign.